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THANK YOU for taking the time to explore this page.
PLEASE get in touch if you have any questions.
With love. Annabel & Johannes
+49 173 471 28 22 | [email protected]
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Our fashion brand was not born in a brainstorming session or discovered in the top right corner of a business model canvas. We never analyzed problems and opportunities to create a better future.
For 5 years beloved.design was just a sweet sounding domain name, that should have been used by Annabel to launch a design studio … if there weren’t two kids around, that required her attention.
But then in 2022 a product the product literally appeared in front of our eyes. One night Johannes woke up in the middle of the night and “received” a T-Shirt that featured letters in a mirrored fashion.
Seven letters. All that matters. Our shirts remind people that they are BELOVED when they look in the mirror.
beloved.design is run by a young family in Germany. Annabel. Johannes. Dora. Richard.